JackHarryBill

Great news arrived in an email this morning about the Amazon from Greenpeace:

In the last few months our campaign to protect the Amazon rainforest has gone from strength to strength. Today I’m writing to share with you the most significant victory yet.

Four of the largest players in the global cattle industry just announced their collective agreement to zero deforestation in the Amazon.

This means they will stop purchasing cattle from newly deforested areas of the Brazilian Amazon. They will also register and map all cattle ranches which supply their business to ensure their commitment is upheld.

Cattle ranching is the single largest cause of deforestation in the world which is why this win is so important. Massive areas of the Brazilian rainforest will now be safe from deforestation for cattle.

It’s phenomenal that these multibillion dollar companies have bowed to pressure generated by our campaign. Over the last three years we investigated the supply chain, exposed those involved and pressured key companies that we knew had the ability to influence the industry and win this campaign.

I cannot express how important this victory is for the future of our forests and the climate.

We are making huge strides and I guarantee this win would not have been achieved without individuals like you behind us funding our work and taking action.

Another amazing success in our Amazon cattle campaign | Greenpeace UK.